I don’t know about you, but I have an obsession with finding cheap website traffic that can convert well. I mean, I also run ads on Adwords where I pay at least $1 per click… and they are giving me a positive ROI, but sometimes I really like to create a campaign and promote it with clicks that cost anywhere between $0.0014 and $0.05 and see if I can make an offer convert with that kind of traffic.
There is a weird satisfaction that I get when I see that I can make money even if I don’t pay a fortune for clicks or don’t have to spend time doing SEO.
When I started out many years ago, my main concern was finding good quality traffic, and I failed many times. I could’ve created and designed a killer landing page, have an amazing logo or great copywriting, but it was all pointless because I had no good quality traffic that came to my websites.
Of course, I’ve tried AdWords because so many people talked about it, but as a noob, that was really a mistake to join AdWords and pay such a high CPC even at that time, the lowest I could get was like $0.30 – $0.50 targeting US and search engine only. So I’ve said, to hell with that it’s too expensive and hard for a beginner to make a profit from AdWords and I started my quest to find good advertising networks that could give me quality traffic but at a fraction of AdWord’s cost.
Table of Contents
Why Low-Cost Traffic
You Don’t Have a High Budget
Obviously, if you’re reading this article you’re interested in increasing the traffic to your website or to your affiliate campaigns. You can achieve that through many methods, free or paid. But let’s say you have no idea how to do SEO or have no time to wait until it takes effect, and also you can’t afford to pay $1 or more per click on Adwords.
So the next best thing is to find traffic that is cheaper than Adwords that can also convert well and is way faster than waiting for SEO. Sure you might still have to spend money on it, but in the end, if you find a good network that you can work with, your cost will be much lower than AdWords.
No Time To Wait For SEO
Like I’ve mentioned above, if waiting for SEO is not your thing, and all the other free traffic methods have failed you (such as social media, forum posting, youtube marketing etc).. then you should try paying for traffic.
Yes, it will not always convert as good as a visitor coming directly from Google if you do proper SEO, but it can still work and you will be able to at least test your website or offer before starting to actually do heavy SEO on the website.
Almost all the paid traffic sources I mention below will start sending you traffic in about 24hours since you submit your campaign (you will have to wait for your ads to be reviewed so that’s why it will take a bit longer).
Isn’t All Cheap Traffic Bad?
Yes and No…
I’ve tried and tested many many paid advertising networks over the years, and most of them where indeed crap, and I only lost my money in trying them out, but there are some traffic sources that I found to have good traffic with low CPC (cost per click) that worked for me and I was able to get sales and leads from them.
So I’ve figured that maybe you guys will be interested in knowing some of these low-cost traffic sources that I use, so if you’re looking to promote affiliate offers or your own websites and you’re on a budget, you should try out the following sources.
Here are some tips on how to prevent paying for bad traffic:
- In general stay away from websites that will promise to send you 100000 visitors for $10.
- Don’t buy traffic from Fiverr gigs, 99% of the time they are fake bot traffic
- Don’t pay for an email blasting service (You pay $100 a month to be able to spam thousands of emails)
- Always read reviews about the company or service you want to buy your traffic from
- Stay away from PTC and traffic exchange websites.
These are some good tips that you should follow if you want to minimize the chances of buying bad or fake traffic.
In general, even the legit traffic sources have bad traffic (you’ll read about that in a minute), but the key to that is to do proper tracking and block the bad websites/id’s.
Ok, enough about the bad stuff, let’s see my go to places to get quality traffic at a low price.
7 Recommended Cheap Website Traffic Sources
RevContent is a native content recommendation network, where your ads can be placed on some of the top websites in the world such as Forbes.com, PCWorld, NewsWeek, Metro, Inquisitr, Heavy.com etc.
The traffic you can buy on RevContent can be cheap $0.01 per click or can be a bit on the expensive side: $0.10 – $0.30 cpc. It all depends on what your targeting is, such as GEO, placements, category, device etc.
Here are some examples of volume and cost for some campaigns that I ran in the past on RevContent:
As you can see, I had a test campaign running for just $0.05 per click, and that’s US traffic on Desktop, (the most expensive combination).
Another campaign that I had running for a longer period of time, the average CPC was a bit higher at $0.08 but it was still worth it for me because I had a great return on investment and I wanted to bid a bit higher in order to buy more traffic. This is also US traffic desktop only.
Did a mobile campaign test in a European country and was able to get a CPC of $0.02. It was only a 1-day test campaign which didn’t bring me too many conversions so I had to cut it, but nevertheless, the traffic volume and the cost was good.
So as you can see you can get a lot of traffic from RevContent at reasonable prices, it all depends on what country you’re targeting, what device, what category or website placements you chose etc.
Note: Revcontent has a bit of a problem with bot traffic especially if you target the US. Many publishers are using some sort of software to automate clicks on their ads in order to increase their revenue. Of course, this is bad and it can chew a large part of your budget if you’re not careful. So make sure that you do proper tracking by using a good tracking software like ClickMagic.
You need to track from what websites and widgets the clicks are coming from, and block them immediately if you think they are bot traffic for example if you see 100% bounce rate or less than 1 second spent on site.
Yes, it sucks, and I have no idea when Revcontent will fix this and get rid of all the bad publishers, it’s been like this for 2 years or so since I’m testing this platform. But once you create a list of bad website IDs or a whitelist (a list that has only the good IDs that you want to target) then Revcontent is really a great way to get cheap website traffic that converts.
Reddit is a big social network website (currently the 25th most visited website in the world and 6th social network).
But before you get too happy about Reddit, you should know that’s one of the most “Brutal” social networks in existence.
Why is that?
Well, the users also known as “Redditors” are a bit too much to handle for some people, they are either trolling, judgemental, talk crap or are brutally honest about you or your service and this can make your marketing campaign on Reddit worthless.
Of course, not every redditor is like that, most of them are in fact nice. But you should always be careful about how you try and advertise your website because they can smell the bullshit quick and the whole campaign could backfire on you if they start leaving you nasty comments. So it’s probably best to advertise something that’s interesting and helpful to the subreddit that you chose to subscribe to.
Ok, I didn’t mean to scare you…
Let’s look at the good points:
Reddit is the 3rd most visited site in the US, it has over 330 million average monthly active users and more than 140k active communities (also known as subreddits).
Also, Reddit is a great place to hold awesome and productive conversations with people that have the same interests as you. This makes Reddit traffic that much better since most of its users are super interested and very targeted in all niches. For example, if you want to talk with entrepreneurs and other online marketers you could join subreddits like r/Entrepreneur or r/DigitalMarketing.
You can get traffic from Reddit for free too, but first, you need to build up your profile with a positive karma score and join conversations post helpful guides, articles etc, since most subreddits require you to have a certain karma score in order to post links.
So the next best thing is to pay for it, Reddit Ads are very cheap, and not that many marketers are using them. Which is weird since they have such a good price for super laser targeted traffic.
To start advertising simply go to Reddit Ads and log-in (if you already have a Reddit account) or register if you don’t have an account, and then just click on create a campaign and the whole thing is pretty self-explanatory.
The price for your ads depend on what country and subreddit you chose to advertise to, as you can see from the following image, if I wanted to promote a NetHustler article on some internet marketing related subreddits in the US, I will only have to pay something like $0.5 – $1 CPM (cost per 1000 impressions).
After that, you submit your campaign it will have to be reviewed and approved first, so you will need to wait up to 24hours in order for your promotion to go live.
Reddit is an amazing way of getting quality cheap traffic, but you must be careful of what things you’re promoting as again, Reddit users can smell through the bullsh*t and if they sense something is tricky or a scam, they will let you and other redditors know about it.
Content.ad is another content recommendation network, where you can buy native ads that appear on some of the biggest websites on the internet.
Just like Revcontent, Content.ad also has a huge volume of traffic that can be bought for pennies. There is a trick, however, Content.ad will give you a different pricing range for your campaign depending on what type of website or landing page you’re promoting.
As you can see, depending on what type of content you want to promote you will have a different CPC bid.
So if you were to create a campaign for a blog article or a guide on something, that doesn’t really promote a product or service inside the article, then you can use the Noncommercial content type inside content.ad and get clicks for as low as $0.01 on mobile, up to a minimum $0.05 on desktop.
You can have banners around your article, just nothing inside the article that specifically promotes something. (Adsense ads etc are ok).
Now if you wanted to promote an affiliate product, your own service or if you wanted to build an email list and gather subscribers via a squeeze page, you will have to choose the “Advertorials or Advertisements” content type, depending on what you’re promoting.
These are clearly more expensive to advertise, and you will have to pay at least $0.06 per click on mobile, and it can go up to $0.30 on desktop.
You should also keep in mind that with these native ad networks (content.ad, revcontent, etc), in order to get a lower CPC you need to have a good CTR (click-through rate) on your ads. The higher the CTR the lower the CPC will go. So you need to test many ad titles and images in order to find the best-performing ones.
As you can see from some of my campaigns that I did in the past on Content.ad, I was able to reach a $0.01 CPC on some of them but usually, I had something between $0.02-$0.05 because I was mainly advertising on desktop US.
Note: If you target noncommercial, mobile only and other countries than the US, then you will get a lot of quality cheap clicks at a $0.01 CPC. This traffic is very good and it converts.
But you will have to use a tracking software like ClickMagic in order to weed through the bad website ID’s and create a list with all the bad IDs and a list with all the good IDs (websites that convert).
When you have those lists, it will be much easier to profit from Content.Ad (and also Revcontent), simply by blocking the bad IDs that are bots or not converting, or by only running traffic on a select group of websites that you know they convert.
You will get all these IDs and data if you use a tracking software. Tracking is very important when buying traffic (any kind of traffic not only Content.ad). Otherwise,e without any tracking, you will spend money on ads without knowing what converts and what doesn’t and you will lose a lot of time and money by not doing it properly.
So tracking really is one of the most important things to do if you pay for traffic. Get a tracking software like ClickMagic (yes, this is an affiliate link, and no you won’t be charged extra, yes I get a commission if you get it through my link, and yes you get a 14-day free trial first) that will register all the data about your visitors in order to know what converts and what doesn’t. This way you will be ahead of the game.
Popads is a pop-under and pop-up traffic source where you will have to pay on a CPM basis, so, for example, you can pay $5 for 1000 impressions that will be $0.005 per view. Most of the times though, you will pay much less than that, as you will see from one of my campaigns below.
Yes, popunders and popups are annoying to users, and yes there is a lot of bot traffic involved (well not a lot, but a good amount), so you will have to do proper tracking again, but it could be all worth it since the traffic is so cheap and contrary to what many people believe popups and popunders still work and they do convert, some people even have 4-5% conversion rate which is double than the average 2% conversion rate most advertisers get on Google Adwords.
To advertise on PopAds is simple, you need to go and open an account with them here, You don’t need a high budget to get started, and you can fund your account even with $10.
After you have your account all set up and funded, you can go ahead and create a campaign. I will have to write a more in-depth guide on Popads in the future since there are so many features that you can play with, but for now here’s what you need to know:
URL: Create a good looking pop-up landing page, you could use just a simple image or a nicely designed LP, and add the URL here.
Quality: you should leave it on “All websites”. You will get more traffic and quicker, in order to faster optimize the campaign. Plus most of the times is not really worth it to pay extra just for the top 10% of websites.
Max Bid: here you need to use the “Smart Bid” option and enter the maximum bid you’re willing to pay for a view, so for example if you enter $0.005 here, you will pay $5 per 1000 impressions. You can go lower or higher depending on your campaign settings (GEO, Device, Categories, how fast you want the traffic, etc)
Categories: Choose Adult only if you promote an adult offer, otherwise go with the General option.
Website Targeting: Disabled (for now)
After your campaign is live, and you get some visitors to your link, provided that you’re using a tracking tool like ClickMagic, you will be able to see the IDs of the websites that are sending you the traffic.
When you are finished with setting up all the things for the campaign, click on the Summary tab, here you will see how many impressions you will be able to receive per day with the settings and the bid that you chose. So if you want a higher impression count you will have to bid a bit more, but if you have a lower budget you can lower your bid and get fewer impressions per day.
Play around with the bid and the campaign settings until you are happy with the summary outcome, and then click on Create Campaign and wait for the review. For me, I like to go big and have more impressions and bid slightly higher in order to be able to optimize my campaigns faster.
After the campaign is approved you will start receiving traffic to your link. After you get a good amount of visits (at least 5k) you could then start optimizing your campaign by excluding the bad website IDs or targeting only the websites that make you money or have good quality traffic with low bounce rate etc.
So if there is an ID that does not convert you can then go ahead and use the “Exclude Websites” option and add the IDs you want to block. You’ve probably realized by now that I’m talking about ClickMagic a lot in this article, and you might think that I’m doing all of this just for a quick buck.
Yes, I will get paid a commission if you sign-up via my affiliate link (They have a 14-day free trial though), but tracking is essential when it comes to buying traffic. And I simply recommend ClickMagic because it’s very easy to use for beginners and also much cheaper compared to the other tracking tools around.
I could very easily recommend you Voluum or FunnelFlux which are also very good tracking solutions, but they are a bit more complicated to use and also more expensive (all of them start with a basic plan of $99 per month). But you can actually use whichever tracker you want.
For beginners, I think ClickMagic is awesome and also cheaper, so that’s why I keep on recommending it (if it was crap, it wouldn’t be mentioned on my blog) Ok enough about this, but seriously tracking is important, doesn’t matter what you use to do it, but do it or else you will lose money and get no data in return, data is important in order to optimize your campaigns and cut down your costs.
So that’s really the thing with PopAds, you need to test campaigns, track and optimize in order to get it to be profitable and get quality cheap website traffic. It can be hard at first and you might need to spend a couple of bucks, but it can be worth it.
Youtube is the 3rd biggest website in the world and the 2nd search engine. It gets a ton of traffic every day, and yet there aren’t that many advertisers on it.
Youtube in numbers: There are 400 hours of video uploaded every minute or 25 hours of video every 5 seconds. It has a user base of over 1.5 billion and there are about 5 billion videos watched every day.
The CPC can be as low as $0.02 for US traffic maybe even lower in other countries. Comparing that to Adwords where you can find clicks upwards of $150 for certain industries, and you can see why advertising on Youtube makes cents (a stupid pun on sense and cents, I know, but I couldn’t help myself).
Advertising on YouTube is as easy as it is on AdWords, but it comes at a lower price. It all depends on what type of ad you create, some can be cheaper the other more expensive.
So if you’re looking for some quality traffic at cheap prices you should try and give Youtube advertising a try. You don’t even need to have a video ad, you can simply use a banner as you would use on Adwords.
6. Bing Ads
Similar to Google and Adwords, Bing also has their own advertising platform for their search engine listings. They work the same, but Bing Ads are in general much cheaper. You can go ahead and create an account here.
They don’t have the same volume as Google, so they can’t send you thousands a click a day for every industry, but they still have some good numbers specially if you chose to run your ads on their search partners too like Yahoo and AOL.
The Windows operating system is still the most used one in the world, and it comes with their own browser Internet Explorer (or the version Edge) preinstalled. And they have their own MSN and Bing Search pre-configured as the homepage and as the default search engine. So if you’re worried that nobody is using Bing search, well think again.
Another good thing about Bing Ads is that their user base is a bit older than Google’s, and they have a higher conversion rate than Google but at a lower cost.
The average CPC can range between $0.05 and $1, depends on all the different categories. But you can also get lucky and pay about $0.01 per click. It’s a bit trickier these days but it can still be done.
So if you want to get clicks as low as $0.01 you should:
- Target other countries than the US (think about Germany, New Zealand, Singapore, UK, France, Spain, etc..)
- Create an awesome landing page that has a good quality score. Aim to get at least 8/10 quality score. This helps to lower your CPC.
- Go to SemRush and spy on your competitors and see what keywords and ads they are running and copy them all.
- Do split tests between different ads and try to change the ad titles and text description
- You can also use Neil Patel’s Ubersuggest and Google Keyword tool in order to add more keywords to your campaign
Now keep in mind this is not something that’s an exact science and of course you might have different results, but in general, if you follow some of these steps you should be able to lower your CPC enough, maybe not exactly $0.01 per click but you can easily achieve something like $0.03 – $0.06.
7. Facebook Ads
Ok, I’ll be honest with you, I have a love and hate relationship with Facebook Ads, and I don’t really like advertising on Facebook that much, simply because I think other sources convert better, I mean Facebook is a social network, people hang on it to watch videos of cats and some pictures of their friend’s newborn baby, they aren’t in the mood to buy or subscribe to things.
That doesn’t mean I don’t use it from time to time…or that it doesn’t work… Facebook is still great if you want to start out and you don’t have a big budget since you can get started without even depositing any funds and just create a campaign with $5 per day or so.
A few years ago it wasn’t that difficult to get $0.01 clicks from Facebook ads in the US.
Nowadays things are different. There are way more marketers and advertisers using FB ads and also Facebook has done many changes to their ads platform, so it isn’t as easy or as common anymore to get $0.01 clicks.
But not impossible…
If you want to get penny clicks from Facebook you need to have engaging and captivating ads that users will share, like and comment and also a high CTR (click through rate).
The type of ad you chose to set up is also important. For example, a boosted post on your facebook page will have a much lower CPC then if you were to do a “Website Traffic” ad.
That’s because Facebook will obviously want their users to remain on their website instead of going to an external one. So clicks to your website will almost always be more expensive than something like a post share or page like.
Video ads are another beast altogether. In general (for me at least) I find way easier to get video ad views for just $0.01/view.
Of course, video ads don’t have the same CTR as the other type of ads, but the benefit is that you can get that post to go viral much easier since a video is more engaging than a normal ad and you will get free traffic after a while if enough people share it.
In addition to the different ad types, the target audience that you will have to set up during the ad creation process also plays an important role in lowering or raising your CPC.
If you do retargeting and you have a custom audience based on your website traffic, the CPC will usually be much lower.
So as you can see, there are still some ways to get cheap traffic from Facebook ads. Now I don’t know if it will convert well for you (for me it’s hit or miss), somedays you might have great results and some days not so much.
Regardless Facebook Ads is still a good platform to try out and their great advantage is the insane targeting possibilities and also the fact that you can start out with $5.
So there you have it…
7 good and cheap website traffic platforms that you can use to promote your websites, blogs, affiliate offers, gather email signups etc. Sure some of them are a bit harder to master for example Bingads and Facebook Ads, but they are still worth a try, as the quality of traffic you can get from them is amazing.
Watch out for the bot traffic and invalid clicks from Revcontent and PopAds, and make sure you track everything (even on Bing/Facebook ads you need to track your campaigns and see what keywords convert, etc…).
I really don’t want to sound like a broken record, but trust me you can ask any serious marketer and he/she will tell you that tracking is one of the most important things to do when you pay for traffic.
So yeah, get yourself a tracking software like ClickMagic (you get a 14-day free trial and also this one is great for beginners) or FunnelFlux, (a bit more for the advanced marketers and also more expensive) and have fun setting up your campaigns.
If you want you can share in the comments your favorite cheap website traffic network and also the costs associated with it. I’m sure others will find it very helpful. Also, like and share this article if it helped you out.
Good luck hunting for cheap traffic,