Top 10 Best Similarweb Alternatives in 2024

If you’re looking for Similarweb alternatives that are either cheaper or free, I’ve got you covered, as I will show you 10 tools that you can use to replace Similarweb.

Don’t get me wrong, Similarweb is a great research tool that has a lot of great features which are useful for marketers.

Their analytics and intelligence metrics are pretty similar to Google’s, though the data is based largely on 3rd-party data providers and you can learn a lot about your competitors by using Similarweb.

For example, you can check out in what country the website is popular, what are their top traffic channels, from what sites are they getting referral traffic, and more.

But even though Similarweb is great, the free version is as expected, limited in features. and the plans to upgrade to Similarweb Pro start at $199 per month.

That’s way out of budget for many online marketers. Not only that, but they have decided to split their plans into 3 different packages, which aren’t that cheap.

Compare that to almost all the Similarweb alternatives that I’m going to talk about in this article, and you’ll quickly see why many are searching for other digital marketing tools to help them in their online marketing journey.

So let’s get started and take a look at some of the best Similarweb competitors in the market today.

Top 10 Similarweb Alternatives in 2024

1. Semrush – The Best Similarweb Alternative for 2024

If you’re hunting for the best Similarweb alternative, then Semrush has got you covered – it’s one of my daily go-to tools for SEO, and market research.

Why do I recommend Semrush so much? Sure, I’m an affiliate of theirs, but you’ll see it pop up repeatedly across my articles because I truly believe in it and know how helpful it can be especially for those starting out online but also to the more advanced SEOers looking to scale their efforts.

Semrush is a Swiss Army knife for digital marketing – not just another competitor analysis tool but an all-in-one powerhouse that goes beyond basic traffic insights.

Why Choose Semrush Over Similarweb?

Unlike Similarweb, which focuses heavily on traffic analytics and competitive intelligence, Semrush takes it a step further with a bunch of other cool features that make it indispensable for SEO, content creation, and online advertising which in turn will help your site rank faster.

Here’s why Semrush is my top pick as the best all-around alternative to Similarweb.

1. Reliable, Comprehensive Data

Semrush isn’t playing around when it comes to data accuracy. They pull insights from multiple sources, cross-checking everything from clickstream data to Google SERP analysis. Translation?

You get dependable info on pretty much any site—whether it’s a small blog or a big platform.

Meanwhile, Similarweb struggles with accuracy, especially for sites under 5K monthly visitors; they can end up wildly over-reporting or under-reporting numbers. I’ve seen it firsthand!

2. All-in-One SEO and Market Research Powerhouse

If you’re serious about SEO, Semrush is your best bet. Their toolkit covers every angle, from on-site SEO and keyword tracking to spotting featured snippets and AI overviews. And that’s not all; the Semrush .Trends bundle packs in market research essentials like competitor monitoring, audience insights, and daily trend tracking.

Please keep in mind though that .Trends is an additional $289/mo addon on top of your Semrush core subscription. But with Similarweb, you don’t even know the price for a similar add-on to get market insights (you have to contact their support, which isn’t ideal), and they don’t even come close on SEO capabilities.

3. Transparent Pricing (No Sales Calls!)

Semrush is upfront with their pricing, starting at $139.95/month, which packs in way more features compared to Similarweb’s Starter plan at $199. No hidden costs, no sales reps to negotiate with. What you see is what you get, period.

4. Superior Keyword and Backlink Databases

Semrush doesn’t mess around when it comes to data size, either. Their keyword database is five times larger (26B v. 5B!) than Similarweb’s, and they have over 43 trillion backlinks compared to Similarweb’s 3.6 trillion.

That means faster backlink discoveries and a lot more keyword options tailored to your ranking potential.

5. Cutting-Edge AI Tools for Content Optimization

Semrush’s AI-powered tools are built to make your content creation and SEO workflow a breeze.

Their SEO Writing Assistant and AI-driven features like the Keyword Strategy Builder offer personalized recommendations that Similarweb doesn’t offer, yet another area where Semrush has the edge.

For a full breakdown of Semrush’s features, head to their page. My review barely scratches the surface of what they offer.

Key Features You’ll Love in Semrush:

• Domain Overview: Analyze traffic for any website, similar to Similarweb but with enhanced accuracy.
• Organic Research: Get deep insights into how your site performs in organic search.
• Keyword Research Tools: The new Keyword Magic Tool will give you a ton of keywords particular to your niche that you can use right away and create awesome content to further grow your site and leave your competition in the dust
• Link Building – Semrush offers a bunch of tools for backlinks such as: analytics, backlink gaps, audit, and more, which help you secure more backlinks and remove the toxic ones.
• .Trends – Get instant traffic, engagement, and audience insights for any domain name hint: your competitors. Monitor what’s working for them and find out ways to outsmart them and grow.
• PPC Keyword Tool + Ads History: Uncover what others are doing when buying paid ads on Google, find out their exact ad copy and more.
• Topic Research: As the name suggests, you can use this tool to find and create helpful content that your readers would want to consume simply by typing in a topic that you’re interested in.
• On-Page SEO Checker: Optimize your on-page SEO with guided recommendations.
• Content Creation and Audit Tools: Use the Content Audit and SEO Writing Assistant for high-quality, SEO-optimized content.
• Audience Analytics, Market Trends, and Competitor Tracking: All in one spot with Semrush .Trends, designed to reveal new opportunities and trends.

Of course, this is not a complete list of their tools and features, these are some of the most popular ones used within the SEO community.

Semrush not only covers what Similarweb offers but packs in additional features to drive serious growth across your sites. With pricing that’s more accessible and tools that do more, Semrush is the top choice for anyone looking for a versatile, powerful, and budget-friendly Similarweb alternative in 2024.

2. Ahrefs

Ahrefs is one of the most popular Similarweb alternatives that you can use for all your digital marketing needs.

Their suite of tools is great, and I particularly like their Content Explorer to find great content ideas in every niche possible as well as their keyword explorer to create kw clusters for new articles.

However they have more features than that, so let’s see their full range of products:

• Site Explorer – Use this as a direct alternative to Similarweb
• Keyword Explorer – Need to do keyword research? This is what you will have to use. Their keyword tool is one of the best in the business and it’s very accurate.
• Site Audit – Everyone’s site will always need constant SEO checkups, so with the Site Audit, you can do that effortlessly.
• Rank Tracker – As the name suggests, this will help you keep track of your SEO ranking positions as well as those of your competitors.
• Content Explorer – Great for figuring out new content ideas that have easy chances of ranking, even if your site has no backlinks.

The pricing for Ahrefs starts at $129 per month, discounted to $108/month if you pay 1 year in advance.

However because on the Lite plan you also have to pay for Credits (you get 500 included credits with your subscription) and each keyword search or pretty much any important search uses 1 credit, in addition to your monthly subscription, I can’t possibly rank them as number one Similarweb alternative, so that’s why Semrush is better in this regard also.

P.S: Ahrefs does offer a Starter plan at just $29/month but don’t know if it’s worth it, I’d rather buy Mangools.

3. Mangools – SiteProfiler – Budget Similarweb Alternative

Mangools suite of tools is the best Similarweb Pro alternative for budget-conscious marketers.

You have 5 main tools inside Mangools that you can use to gather information on your own websites as well as from your competitors:

• SiteProfiler – Check the authority and get insight for any domain.
• KWFinder – With this one, you can easily do keyword research and get content ideas
• SerpChecker – Use SerpChecker to see local SEO competition
• SerpWatcher – With SerpWatcher you can see and track how your site is performing in Google.
• LinkMiner – A great tool to use to discover backlink ideas.

The best part of using Mangools is that they offer kinda the same features as Similarweb and they are way cheaper.

How cheap are we talking?

Well, their plans start at just $49.00 per month for the monthly plan or $29.90/month if you choose to pay for one year in advance.

This is one of the cheapest options out there, and surprisingly their stuff is just as good as others, sure maybe they don’t have 40+ tools like Semrush, and aren’t as accurate but they’re not that far off either.

4. SpyFu – Great Similarweb Alternative for PPC

Spyfu is one of my favorite Similarweb alternatives, in fact, I’ve been using their platform way before Similarweb even existed.

I mainly use SpyFu for… well… the name says it all, spying on my competition when I’m driving paid traffic to some of my sites for example when I’m doing affiliate marketing with Google ads or Microsoft Advertising.

Nowadays though, SpyFu has grown into a full-fledged SEO & Ad Intelligence suite with a big range of tools covering pretty much anything you’d want if you’re looking for Similarweb competitors.

For me personally their PPC intelligence metrics are simply the best in the business and I only use them for that.

Here are some great marketing tools and features that SpyFu has:

• PPC Keyword Research – If you’re doing a lot of paid website traffic, you need to try this tool.
• Google Ads Competitors – As the name suggests, you can see who’s competing against your ads and you can check out their ads and websites to get some “inspiration” of what they’re doing right.
• Google Ads Templates – This is something unique to SpyFu, they will give you a file that has pre-made ads in various keyword groups that are laser targeted for your industry. You can copy/paste these directly into your Google Ads account and start advertising in literally 5 minutes like a PRO.
• Ad History – See the ad history of your competitors or for certain keywords.
• SEO Competitor Research – More spying on the enemy, to learn what they are doing so that you can do it better and beat them.
• SEO Keyword Finder – Use this to find keywords for creating content and doing better on-page SEO.
• Backlink Checker – See the backlinks of your site but also of your competition.
• Rank Tracker – Track your website’s ranking in the search engines.
• SEO Reports – Get detailed reports about your website’s SEO. Kinda like an SEO audit.

As you can see, SpyFu has a ton of great features, and when it comes to paid advertising intelligence I honestly think they are the best in the business when it comes to PPC ads.

They are worth all their money simply for their PPC data, and I think it’s one of the best Similarweb alternatives at their price range.

Speaking of money…

How much does SpyFu cost?

I mean it has a bunch of great features I’m sure it’s expensive as heck right?

Wrong…

SpyFu’s pricing is some of the lowest you will get in this industry, with plans that start at just $39/month, discounted to $33 monthly if you pay for one year in advance.

Moving on…

5. Serpstat

Serpstat is more focused on SEO and so it lacks some of the features that other Similarweb alternatives have (like PPC data for example), but it could still be a good fit for marketers that are more involved with SEO.

Here’s some of their features:

• Rank tracking – Check out your SERPs and get insight into your competitors.
• Backlink analysis – You can get to see the last 2 years’ worth of backlinks for your site or your competitors.
• Keyword research – Get related keywords and insights about search questions to create better content.
• Site audit – Full-blown website audit that will show you what issues you need to resolve to improve your rankings
• Competitors research – Keep all your competition into a page where you can quickly see their keywords, ads, and more.

Like I said, if you don’t need too many things like PPC data, social media research and other stuff, then you could use Serpstat, it’s still a pretty good SEO tool with not so bad pricing plans.

As you can see their lowest plan starts at $59 per month but if you choose to pay in advance for a year you can save 20%.

Still not a bad pricing, considering that other Similarweb alternatives on this list like Ahrefs for example start at $129 / month.

6. Moz Pro

Most of you are probably familiar already with Moz, or at least heard about them if you’ve been doing marketing for a while, hint: they were called SeoMoz way back in the days.

Moz has been around for a while now, and it’s one of the first SEO optimization platforms that had introduced us to many great tools such as Link Explorer.

As such, it’s more focused on SEO rather than a do-it-all kinda tool, but they do have some good features such as:

• Keyword Explorer – Get volume data and difficulty for any keyword out there.
• Link Explorer – See what backlinks you and your competition have.
• Site audit – Get an audit of your website and optimization tips.
• Rank tracker – Track your website’s ranking in the SERPs (search engine result pages).

While you can use some of these tools for free, you only get 10 queries a month, compared to 7 a day that you get from Semrush, not to mention you get to pay a bit more for a lot less.

In recent times, Moz has added a new Starter plan which allows everyone the chance to try their platform for only $49 per month (when paying monthly, not including discounted deals). In the past their pricing started at $99, and I couldn’t recommend them over other tools listed above such as Mangools.

But even so, the plan is a bit limited so the $49/month doesn’t give you that much value.

While Moz Pro is indeed a good Similarweb alternative, for the price though, I think their competitors are faring much better.

7. SE Ranking – a Lite and Budget Friendly Similarweb Alternative

I don’t know why more people aren’t mentioning SE Ranking, it provides many features and tools at prices that you can’t ignore.

They have some great reviews though and for good reason, here are some of what they offer:

• Keyword Suggestion Tool – Get keyword ideas to build your content around.
• Website Audit – Checks your website for errors and gives you SEO tips.
• Rank Tracking – Track your keywords ranking in the search results.
• Backlinks Tool – See the backlinks of your site and check those of your competitors.
• SEO Competitor Research – Get an edge over your rivals by analyzing their SEO moves.
• PPC Competitor Research – If you’re doing PPC you can see who you’re competing against.
• Social Media Management – Auto-post to your social media profiles.

As you can see SE Ranking has pretty much the same tools as you’ve come to expect from other Similarweb alternatives, but for a much cheaper price.

They do lack some features and data that other big boys like Semrush and SpyFu for example, but that’s contrasted by their lower pricing plans.

SE Ranking pricing plans start at $65/month (ouch), and you do get 20% off if you decide to pay a year in advance, but I’m sorry the price increase is just too much compared to other tools above.

SE Ranking used to be cheaper in the past when I first wrote this article, but nowadays it seemed they got increased quite a bit, and I don’t think it’s worth it.

8. Ubersuggest

Ubersuggest by Neil Patel is a robust, no nonsense Similarweb alternative geared toward smaller businesses and solo marketers. While most users know the tool for keyword suggestions, site audits, and content ideas, it actually includes a full-bodied SEO suite with easily digestible data.

This tool has traffic analysis such as competitor top pages, keyword opportunities, and backlink data, so it’s fantastic for quick, actionable research.

Key Features:

• Affordability: Ubersuggest allows for free and cheap plans to fit most budgetary constraints.
• Content Ideas & Site Audits: Great for those looking to enhance their content strategy while continuing to monitor site health.
• Keyword Analysis: Has a decent keyword database, though much more limited compared to some premium tools.

The great thing about Ubersuggest is that Neil realized many people hate the subscription (pay monthly) model and so he has included two pricing plans, one where you can pay monthly (starting at just $12 – Individual plan), and a Lifetime price (starting at $120 for the Individual plan), which is a pretty unique angle compared to the other Similarweb alternatives on this list.

Still, while pretty affordable, you don’t really get the same amount of data and tools like others, and it lacks quite a few important features.

9. AccuRanker

We all know the frustration of tracking the search rankings of your website. You find yourself refreshing those results in Google, over and over, hoping and praying your pages haven’t slid down the rankings.

That’s where AccuRanker comes in-a pretty solid rank tracking platform that won’t break the bank.

Unlike some of the really big-name tools out there, AccuRanker keeps things pretty simple yet effective. This platform monitors your keyword rankings, monitors your website’s visibility across search engines, and has detailed performance analytics. Not as feature-packed as options ranked higher on this list, with the much more affordable price point, it gets the job done.

And if you’re also tired of guessing where your pages stand, or you just need a less expensive alternative to the most expensive solutions, then be sure to check out what AccuRanker has in store for you.

AccuRanker is pretty expensive tho, it starts at $129/month for the monthly plan (discounted to $116/month for the yearly plan), and it only allows you to track 1,000 keywords. Semrush gives you 500 tracking keywords a month and even Ahrefs gives you 750 kws, sure they aren’t 1k as Accuranker, but the other tools give you so much more value for your buck and a ton of other great features for similar pricing.

AccuRanker may not be the shiniest rank tracking tool on the market, but it is a sure bet for no-frills that can complement the insights that you can get through Similarweb. Just don’t expect it to take down the Semrush and Ahrefs anytime soon.

10. BuiltWith – A unique Similarweb Alternative

Alright, so this tool is a little bit different than the rest, but it’s one of my most used spying software.

Most of you have probably never heard of BuiltWith, and that’s good. I mean it’s good for me and other marketers that know about it, because we have an advantage, but well…I guess now you know about it too… *sigh*.

Ok, fine, here’s what BuiltWith is all about. Unlike other Similarweb alternatives on this list, BuiltWith is not exactly an ad intelligence tool or analytics software, or an SEO platform.

Nope, BuiltWith is a platform where you can quickly get data about a site’s stack, or in more human terms: what kind of software a website is using.

Think about CMS (WordPress, Joomla, Drupal, etc), eCommerce software, and more.

For example, did you know that over 93% of people in the US have started a blog on the WordPress CMS?

That’s a pretty huge market share that WordPress has in the US, but also over 30% of the websites on the internet are also powered by WP. That’s the sort of data that you can get from BuiltWith.

All that technical data about a website (especially a competitor of yours) will give you a better picture of what the users in your industry expects and are used to.

Not to mention that one of their best tools is the Relationship Profile one, and this is one of my favorite *ninja hustle tricks* in the game.

With this, you can uncover other websites and web properties that a site owner might have.

So for example, the people who run 1800Flowers.com also own or “have a relationship” with these other sites:

If you don’t understand how powerful this information is, well then, you don’t need to bother using BuiltWith haha.

There are some pretty insane things that you can do with BuiltWith but I’m going to let you discover them on your own.

BuiltWith prices start at $295 per month but you get a discounted rated if you pay annualy.

Sure it’s one of the more expensive Similarweb alternatives, and it’s not exactly in the same category of tools as Similarweb, but in my opinion, the price is all worth it, if you know how to use this tool to your advantage.

Similarweb Alternatives: Conclusion

So there you have it, 10 Similarweb competitors.

There are many great tools to choose from, all have their advantages and disadvantages, but I hope this post helped you a bit and gave you some more options to choose from.

Some have a ton of features at cheaper prices such as Semrush, while others have fewer tools but at a much lower rate.

Let me know which ones are your favorite and why, down in the comments.

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