27 Best Mailchimp Alternatives in 2022 – Free & Paid

Congratulations, if you’re reading this chances are that you’re looking for some Mailchimp alternatives and leave them behind in the dust…

Why am I congratulating you though?

Well, because there are many reasons not to choose Mailchimp and there are plenty of competitors who are much better than them that have more features and cheaper prices.

Is this a rant against Mailchimp?

Honestly, it should be… giving the fact that they straight up banned my account a couple of years ago… just because I’m in the “make money online” niche or promoting affiliate products in other categories such as (supplements, spirituality, etc).

Yeah, if you didn’t know, you can’t just freely use Mailchimp as an internet marketer or business that’s remotely considered to be against their rules such as:

Yeah, so uhm… are we even allowed to promote anything then, after all we’re paying for it right?

So even if your email list is legit, with optins that you gathered naturally and legally through your website and funnels, if it’s in any of the categories above, you’re not allowed to use Mailchimp.

Combining that, plus a bunch of other reasons and there’s no wonder why people are looking to join any of the Mailchimp competitors.

Anyway, it turned into a mini-rant after all, my bad… so let’s continue… you’re here for a reason damn it.

Best MailChimp Alternatives

The thing you need to keep in mind with the below list is that:

The services are NOT ranked in order from best to worst… it’s just how I’ve added them to the post, randomly, without giving it a second thought.

In the end what matters the most is that you have a ton of options and Mailchimp alternatives to choose from, and all of the email marketing companies on this list will do a great job.

Alright, so now that’s settled, let’s see the list:

1. AWeber vs Mailchimp

AWeber has always been a fan favorite, being in the email marketing business for over 20 years, there was a time when this company was considered to be the best by many marketers, because of their autoresponder service.

Well, guess what, I still think they are some of the best even to this.

And no, I’m not just saying that because I’m an affiliate of theirs, if you do a search on IM forums you will find many top tier marketers agreeing with me.

This is because compared to Mailchimp and other email marketing software out there, AWeber’s email templates and landing page creation tool dominates the competition with ease of use and hundreds of templates.

Not to mention their high delivery rates.

There are many email marketing tools on this list that don’t even have proper good responsive forms.

Not to mention that AWeber integrates with over 1,000+ digital marketing tools and services such as Shopify, WooCommerce, Salesforce, PayPal, WordPress, etc.

Sure they might not have all the features that other email marketing tools will have, but as an alternative to Mailchimp, AWeber does things right, and you can run affiliate offers and build an actual business with ease.

• Top features: Integrates with 1,000+ services, 100+ email templates, great landing page builder, easy to use, A/B Testing.
• Who should use it: Any entrepreneur, marketers & advertisers.
• Price: AWeber’s plans start at $16.5/month
• Free Plan: Yes, AWeber has a free plan for up to 500 subscribers.

2. ActiveCampaign vs Mailchimp

ActiveCampaign has a great email automation system that can be as easy as complex as you needed it to be.

Honestly, it’s probably the best in the business at automation, with over 540+ recipes it’s hard to find a service that comes even close to that number.

Another great feature of ActiveCampaign is their “site messages” where you can create and customize messages that you can show to specific users on your website based on their subscription status or segment.

• Top features: Great automation, list segmentation, A/B testing.
• Who should use it: Marketers & companies looking for better campaign automation.
• Price: ActiveCampaign’s plans start at $9 per month for 500 subscribers.
• Free Plan: Unfortunately ActiveCampaign doesn’t have a free plan.

3. MailerLite vs Mailchimp

MailerLite is a great alternative for Mailchimp for budget-conscious entrepreneurs and small businesses.

While they don’t have as many features, they still do the basics right, with great email deliverability rates at a cheaper price than most companies on this list.

Their free plan is also pretty generous and it allows everyone to test their platform out indefinitely up to 1,000 subscribers.

• Top features: Great support, budget-friendly, very lightweight.
• Who should use it: Small businesses, freelancers, writers.
• Price: ActiveCampaign’s plans start at $9 per month for 500 subscribers.
• Free Plan: Yes, MailerLite has a free plan of up to 1,000 subscribers.

4. Drip vs Mailchimp

Drip is a perfect CRM solution for eCommerce, so if you’re running an online shop, Drip might be the best Mailchimp alternative for you.

A great feature of Drip is the way you can customize and segment your campaigns to be more personal and accurate for the right users.

The great thing about Drip is their pricing plan. Everyone gets access to all the features, regardless of their number of contacts.

• Top features: Great campaign personalization, optimization.
• Who should use it: eCommerce businesses.
• Price: Drip’s plan starts at just $19/month for 500 contacts.
• Free Plan: Drip has a free 14-day trial but no permanent free plan.

5. Sendinblue vs Mailchimp

Sendinblue is the email marketing service that you would need to use if you want to get a cheaper pricing plan with tons of features and a great drag-and-drop builder.

While they are in the game for only 8 years, Sendinblue is a great Mailchimp alternative to many marketers and small businesses out there, especially since they have features that Mailchimp doesn’t such as SMS Marketing, List segmentation, Split-testing, and Real-time sales notifications.

• Top features: Budget-friendly, great drag-and-drop email builder.
• Who should use it: Small businesses, marketers.
• Price: Sendinblue plans start at $25/month for 10k subscribers (on Mailchimp you pay $80)
• Free Plan: Yes, Sendinblue has a free plan but limited to 300 emails/day

6. Klaviyo vs Mailchimp

Klaviyo (what a name, I bet you can’t pronounce it right) is another good Mailchimp competitor, similar to Drip, they are more suited for eCommerce businesses and integrates well with Shopify, Magento, BigCommerce, WooCommerce, Salesforce, Yotpo, Privy, and more.

Their list segmentation is great because it allows you to target users that have bought certain items, or abandoned carts.

They are also pretty big on analytics and data, so if you want to gain more insight into how your customers browse and shop, then you can’t go wrong with Klaviyo.

• Top features: Great analytics, list segmentation, email & SMS marketing.
• Who should use it: Any eCommerce businesses.
• Price: Klaviyo plans start at $20 per month.
• Free Plan: Yes, Klaviyo has a free plan of up to 250 contacts.

7. GetResponse vs Mailchimp

GetResponse is another veteran when it comes to email marketing, that is used by many marketers and businesses of all sizes for a long time.

Their best feature has to be their automated funnel system, also called “Autofunnel”.

They also have a social CRM, and other nice features such as audience segmentation, A/B split testing, web push notifications, webinar hosting, and more.

• Top features: Funnel automation, quality email templates, segmentation
• Who should use it: Any businesses (small or large), marketers, and brands
• Price: GetResponse plans start at $15 per month for 1000 subscribers.
• Free Plan: GetResponse offers a 30-day free trial. No full-time free plan tho.

8. Moosend vs Mailchimp

Moosend has probably the best name on this list of Mailchimp alternatives, but not only that, they also have incredibly low email marketing pricing plans.

They don’t just do email marketing and newsletters, no, you see, the marketing savvy cow is an all-in-one marketing platform, that has everything from autoresponder software to landing page builder, a great automation workflow editor A/B testing, and a ton more.

Their best feature has got to be their FREE forever plan, which allows users to enjoy almost ALL of the paid plan features for free. The limit for the free plan is 1,000 subscribers, but that’s more than enough when you first start an email list.

• Top features: Amazing workflow editor, segmentation, great pricing plans.
• Who should use it: Any businesses (small or large), marketers, and brands
• Price: Moosend plans start at $8 per month for 1000 subscribers.
• Free Plan: Moosend has a FREE plan deal with up to 1000 contacts.

9. EmailOctopus vs Mailchimp

EmailOctopus is another budget-friendly email marketing service that competes with Mailchimp also comes with a funky name. (which I like by the way).

This is a simple email marketing tool that runs on Amazon SES (Simple Email Service), this is a great way for developers, entrepreneurs, and businesses to run email campaigns on a small budget with great delivery rates.

Their free plan is also pretty solid with up to 2,500 subscribers and unlimited emails sent per month (through your Amazon SES account).

• Top features: Runs on Amazon SES, great delivery, budget-friendly.
• Who should use it: Developers, start-ups, SaaS.
• Price: EmailOctopus plans start at $19 per month for 5k contacts.
• Free Plan: EmailOctopus has a FREE plan of up to 2,500 subscribers.

10. HubSpot vs Mailchimp

HubSpot is probably the best all-in-one marketing platform out there, think of it as a Swiss-Army knife with the perfect blend between automation and marketing.

They have many digital marketing tools, including their popular CRM, but more importantly, they also offer an email service as well.

HubSpot’s email service best feature would have to be their automated workflows, alongside their stellar drag and drop builder and an extremely useful mapping tool.

If you’re just looking for an email marketing alternative to Mailchimp, and don’t need all their extra tools, you might need to look elsewhere.

• Top features: Great automation workflow, easy drag-and-drop builder.
• Who should use it: Businesses looking for more than email marketing.
• Price: HubSpot plans start at $50 but the next one starts at $800.
• Free Plan: HubSpot has a FREE plan limited to 2,000 emails sent per month.

11. Zoho vs Mailchimp

Zoho has offered a huge suite of marketing services for over 25 years now. They have a ton of digital marketing tools with have affordable prices and their Zoho Campaigns (email service) is a good alternative to Mailchimp.

Zoho Campaigns strongest feature is its drag-and-drop automated workflow and email personalization via dynamic insertion of CTAs, images, and text.

Their email campaign service is fully integrated with their CRM giving you the ability to easily turn your leads into paid customers using automated and segmented email campaigns.

• Top features: Great automation workflow, easy to use drag-and-drop builder.
• Who should use it: Businesses looking for more than email marketing.
• Price: Zoho Campaigns plans start at $4.5 for 500 subscribers.
• Free Plan: Zoho Campaigns has a FREE plan of up to 2,000 contacts and 12,000 emails/month

12. Mailjet vs Mailchimp

Mailjet is a simple newsletter software alternative that has great delivery rates and good pricing plans.

Their features and automation process are lacking a bit behind other more advanced autoresponders on the market, however, it’s not a big deal, especially for how much you’re paying for your emails to be sent.

You can however do email list segmentation, drip campaigns, and A/B testing.

• Top features: Good delivery rates, affordable pricing plans.
• Who should use it: Small businesses, solopreneurs, startups.
• Price: Mailjet plans start at $9.65 for unlimited subscribers (30,000 emails/month)
• Free Plan: Mailjet is FREE if you send up to 6,000 emails per month.

13. Campaign Monitor vs Mailchimp

Campaign Monitor started out in 2004 and ever since then, they have made it a point to create stunning email templates that every brand and business can use to offer a more premium look to their email campaigns.

They have all the great features you would expect from a veteran company in the email marketing industry such as easy email builder, quality email templates, list segmentation, A/B Testing, and a lot of other good stuff.

The only downside is that they have also launched a separate email marketing tool for eCommerce called CM Commerce, so depending on your type of business you will have to choose between the two since some features of CM Commerce won’t be available on the regular Campaign Monitor service.

• Top features: Stunning email templates, 250+ integrations.
• Who should use it: Any type of business, freelancers, bloggers
• Price: Campaign Monitor plans start at $9 / month for both of their services
• Free Plan: Campaign Monitor has a free trial limited to 5 contacts. (yes 5)

14. Omnisend vs Mailchimp

Omnisend offers an easy-to-use eCommerce email marketing service. It comes with a lot of great features such as SMS marketing, automated emails, a product picker, and discount codes generator.

You can create segmented campaigns either through email, web push, or SMS marketing and target the exact customers when you need it.

It has some sleek-looking templates that you can use to easily build powerful emails using their easy drag-and-drop builder.

• Top features: Sleek email templates, easy email builder.
• Who should use it: Best for eCommerce brands
• Price: Omnisend plans start at $16 / month (500 subscribers).
• Free Plan: Omnisend has a FREE plan of up to 15,000 emails/month

15. ConvertKit vs Mailchimp

ConvertKit is probably one of the most popular email marketing services these days. Pretty much every blogger and marketer out there has only good words to say about ConvertKit.

I haven’t tried them fully yet, because I was off-put by the fact that I had to contact their sales department before I could import my email list, so I skipped the service altogether.

I kinda understand why they would do that, but I honestly couldn’t be bothered at that time with that…

ConvertKit is great if you’re a creator type such as a blogger, writer, influencer, entrepreneur, etc. While it didn’t really reinvent the wheel, they do have nice and sleek email templates (although not that many) and a good automated email funnel in place.

• Top features: Distraction-free email builder, good automation funnel.
• Who should use it: Creative types, bloggers, influencers, writers.
• Price: ConvertKit plans start at $29 / month for 1,000 subscribers
• Free Plan: ConvertKit has a Free plan for up to 1,000 subscribers

16. Benchmark vs Mailchimp

Benchmark is not that well known to most, and I don’t know why they’re not included in more email marketing services lists like this one, but they are a great alternative to Mailchimp, especially if you’re an agency.

Their best feature might actually be the multilingual support which is awesome if you run a company in multiple countries and your teams need access to great support.

Another thing you’ll notice about Benchmark is their design is sublime, everything from their website to email templates and their builder looks stylish as heck.

Of course they have all the good features that you’d want from an email marketing platform such as email automation, drag & drop email builder, audience segmentation, drip campaigns and integrations with over 1500+ services.

• Top features: Sleek design, 1500+ integrations
• Who should use it: agencies.
• Price: Benchmark plans start at $13/month for 500 subscribers.
• Free Plan: Benchmark has a Free plan limited to 250 emails/month

17. Campaigner vs Mailchimp

Campaigner was named by PC Mag as the best email marketing automation solution. I don’t know about that, but I have to say that Campaigner looks like a great alternative to Mailchimp.

Their pricing plans are in line with the most popular newsletter software and autoresponder services out there, but it comes with a few more features than Mailchimp.

Campaigner has an advanced automated workflow with fast triggers that helps marketers to better nurture their leads and turn one-time buyers into returning customers, email segmentation, and good delivery rates.

Their email personalization is also awesome with features such as GEO targeting, purchase history, and insertion of dynamic content.

• Top features: Great automation workflow
• Who should use it: Any type of business
• Price: Campaigner plans start at $19.95 / month (1,000 contacts)
• Free Plan: Campaigner doesn’t have a free plan, but it has a free trial

18. Constant Contact vs Mailchimp

Constant Contact is yet another email marketing service veteran and so much more than just a Mailchimp competitor.

They’ve been around for more than 20 years now, and have a great reputation both in terms of features, delivery rates and customer support.

Constant Contact is focused more on small businesses, and they offer a lot of services such as email marketing, eCommerce tools, social media marketing, and even a website builder.

• Top features: Simple automation workflow, mobile-friendly email templates
• Who should use it: Great for small businesses
• Price: Constant Contact plans start at $20/month
• Free Plan: Constant Contact has a 30-day free trial, but no free plan.

19. DotDigital vs Mailchimp

DotDigital is a lesser-known marketing platform that includes everything from email marketing to SMS messaging, retargeting, chat and social features, and more.

They pride themselves on their omnichannel automation, meaning that they use your customer data to create highly personalized campaigns to market just the right users.

• Top features: Dynamic email personalization, multi-channel marketing
• Who should use it: mid to large businesses
• Price: DotDigital plans start at $200/month for 2,000 contacts.
• Free Plan: DotDigital doesn’t have a free plan but they have a free trial.

20. SendGrid vs Mailchimp

SendGrid is a formidable email sending solution that’s good for everyone from developers, startups, marketers, small businesses, and all the way to giants such as Spotify, Uber, Airbnb, Yelp, eBay, and more.

So if you’re looking to scale up your email marketing campaigns, look no further than SendGrid, with such big players in their portfolio, I’m sure you’ll do fine too.

Apparently, they have processed over 1 trillion emails last year…so yeah, scalability shouldn’t be an issue with SendGrid, you can go nuts with your newsletter and drip campaigns.

They have similar features as you would expect from a great email marketing software: list segmentation, automation, AI-driven delivery, drag & drop tools, and an actual HTML code editor so that you can customize your emails just the way you want.

• Top features: Great analytics & data, high delivery rates, huge integration list.
• Who should use it: Developers, startups, marketers, high-volume senders.
• Price: SendGrid plans start at $15/month
• Free Plan: SendGrid has a Free plan for up to 2,000 contacts

21. SendFox vs Mailchimp

SendFox is the new kid on the block, created by Appsumo, and it’s a simple newsletter service with a unique pricing system.

You see where other companies would charge you money each month to use their service, SendFox only asks for a single one-time payment of $49 for 5,000 contacts, and you can send them unlimited emails per month.

What happens if you go over the 5k subscribers’ mark? You pay $49 again to get 5,000 extra subscriber space. Neat huh?

So if you’re just looking for a simple newsletter solution, SendFox might be just the perfect tool for that.

• Top features: Super simple to use newsletter service, unique pricing plan
• Who should use it: Content creators, bloggers, freelancers.
• Price: SendFox plan is a one-time fee of $49 for 5,000 contacts
• Free Plan: SendFox has a free plan of up to 1k subscribers.

22. Sendlane vs Mailchimp

Sendlane is similar to Drip and Klaviyo, and it’s more focused on eCommerce, still a pretty good Mailchimp alternative.

The platform has more automation features than Mailchimp and I would say it has a more intuitive and easier-to-use builder.

Sendlane is aimed at eCommerce businesses, so if you want to grow and nurture your leads into lifetime customers, through email and SMS marketing, then you can’t go wrong with Sendlane.

You can create automated drip campaigns with dynamic content to better personalize your emails based on purchasing history and a lot of other tools such as A/B testing, autoresponders, triggers, etc.

• Top features: Ease of use, automation triggers, behavioral segmentation
• Who should use it: eCommerce companies and shops of any kind.
• Price: Sendlane plans start at $99/month for 5,000 subscribers
• Free Plan: Sendlane has a free plan for up to 100 contacts.

23. Campayn vs Mailchimp

Campayn is a new-ish (started in 2017) email marketing solution that is yet another alternative to Mailchimp.

Campayn focuses more on small businesses, educational organizations, and marketers, and doesn’t have all the flashy features like some of the more established companies on this list.

Still, if ease of use is and simplicity is their strong point, and many users are satisfied with how easy it is to set up automated campaigns and create nice emails with their templates.

• Top features: It’s simple and easy to use to get the job done fast.
• Who should use it: Small businesses
• Price: Campayn plans start at $19/month (3,000 contacts)
• Free Plan: Campayn has a free plan for up to 500 subscribers

24. EasySendy vs Mailchimp

EasySendy is another great email marketing software that’s aimed at small businesses.

Their pricing and free plans are what stand out the most at EasySendy, but also they have a more unique approach when it comes to the delivery of your emails.

That’s because you can integrate EasySaendy Drip and send emails through your API with Amazon SES, Mandrill, Mailgun, Sendgrid, Sparkpost, Elastic Email, Leadersend, Dyn, Mailjet, and Ariticmail.

I haven’t seen this before with any other email service on this list, so this is a cool unique feature of EasySendy.

• Top features: Easy to use, very affordable
• Who should use it: Small businesses, high-volume email senders
• Price: EasySendy plans start at $19/month for 10,000 subscribers
• Free Plan: EasySendy has a lifetime free plan for up to 2,000 contacts

25. Automizy vs Mailchimp

Automizy while being relatively new, is another competitor of Mailchimp designed with the sole goal of increasing email open rates.

They offer similar features to most services on this list, however, what I like most about Automizy is their automation workflow and the fact that you can test your subject lines in real-time.

The suggestions are based on a score that’s calculated and optimized by their AI system. This is an awesome feature that helps marketers to improve their subject lines to get a better open rate.

• Top features: Subject line testing, smooth automation workflow.
• Who should use it: Small to medium-size businesses, marketers, consultants
• Price: Automizy plans start at $9/month for 500 subscribers
• Free Plan: Automizy doesn’t have a free plan but has a 14-day free trial.

26. SendX vs Mailchimp

SendX is an affordable email marketing software that is perfect for people who don’t need a lot of features other than a great email editor with drag & drop functionality, and responsive email templates.

Of course, they have all the good stuff too like automation, segmentation, A/B Testing, Abandoned Cart saver, and more.

SendX users are also very satisfied with the customer support and the regular updates that bring new features all the time.

• Top features: Click heatmap for email campaigns, responsive email templates
• Who should use it: Small to medium-size businesses
• Price: SendX plans start at $7.49/month (for 1,000 subscribers)
• Free Plan: SendX has no free plans, but they do have a free trial.

27. MailPoet vs Mailchimp

MailPoet is a great newsletter software for your WordPress site or blog. You can easily create emails that you can send through your very own WordPress admin dashboard.

Since Mailpoet is just a WordPress plugin, you don’t need to login on to yet another site to manage your business, you can just create a newsletter and promotional campaigns straight from your WordPress dashboard, which makes it one of the most unique and best Mailchimp alternatives out there.

If that sounds like a perfect combination for you, then go ahead and give MailPoet a try. It’s free for up to 1,000 subscribers.

• Top features: Set up easy and speedy newsletter campaigns
• Who should use it: Anyone that’s running a website or blog on WordPress
• Price: MailPoet has a one-time $99 fee + additional extra for sending service (eg: Amazon SES)
• Free Plan: MailPoet has a free option that you can use up to 1,000 subscribers

Free Alternatives to Mailchimp

If you don’t want to pay for any email marketing software, don’t worry, I’m just going to simplify things for you and give you a list of services that have free lifetime plans.

So here are what I think to be the best free Mailchimp alternatives, from lowest to the highest amount of subscribers for the free plan:

• Mailerlite – Free lifetime plan up to 1,000 subscribers
• SendFox – Free plan for up to 1,000 subscribers
• MailPoet – Free up to 1,000 subscribers.
• Moosend – Free lifetime plan up to 1,000 contacts
• ConvertKit – Free plan for up to 1,000 subscribers
• SendGrid – Free plan for up to 2,000 contacts
• EasySendy – Lifetime free plan up to 2,000 contacts
• EmailOctopus – Free lifetime plan up to 2,500 subscribers
• MailJet – Free plan limited to 6,000 emails sent per month
• Omnisend – Free plan limited to 15,000 emails/month

Should you switch from Mailchimp?

If you don’t want to be limited from doing proper online marketing, yes, yes you should.

Other great reasons to switch from Mailchimp:

• High costs when scaling up
• Poor interface design
• Not that many features or innovation
• Creating sub-segments is complicated
• They sometimes block valid email optins
• Automation workflow is not impressive

But hey, those aren’t just my words, there’s hundreds and thousands of unsatisfied Mailchimp customers, take a look at their Trustpilot score:

1.6 out 5 stars, yikes… so yeah, if you value your email list and want to actually do marketing the right way, weather it’s for affiliate products, work from home stuff, spirituality or any other type of legit business, then switch away from Mailchimp.

Just because you have a list in the work from home or make money online niche, doesn’t automatically means that you have a spam trashy list and promote affiliate marketing scams.

How to pick the best Mailchimp alternatives

Just go with your budget first and then try to find the best email marketing services that have the most amount of features for that money.

Basically, it’s all about getting enough value for your money, and you want to make sure that you can use your email software for a while and don’t switch them out regularly, as it will increase your costs and time spent on learning a new platform.

There’s no one company that’s best for everyone, it simply depends on what type of business you’re in, how big it is, how huge your list is, your email sending volume, and what kind of features you need.

If you’re looking for basic features just to send email newsletters once every couple of weeks, then all the services listed here will achieve that, so go with the cheapest or the one that has the coolest name (that’s what I do sometimes).

Conclusion: Best Mailchimp Alternatives

So there you have it, 27 best Mailchimp alternatives, with plenty of free and paid options and tons of features for every budget and business type.

Which one will you choose and why? Have you also switched from Mailchimp? Let me know down in the comments.

Stay hustlin’
Stephen

Mailchimp Frequently Asked Questions

Share: