How Much Does Similarweb Cost? Every Plan, Priced (November 2026)
Quick answer: Similarweb’s self-serve plans cost $125, $333 or $542 a month billed annually, or $199, $399 and $649 if you pay month to month. Every self-serve plan is one user. There’s also a standalone AI visibility plan at $99 a month (annual). Anything bigger, like extra seats, country-level data or the API, is a custom quote, and buyer data puts the median contract at about $37,800 a year.
Prices last checked: November 2026, on Similarweb’s own pricing pages.
Similarweb (NYSE: SMWB) is one of those tools you bump into the second you start doing real competitor research. Traffic estimates, channel mix, audience data. It’s all there.
But the pricing is where most articles fail. Many still refer to a Starter, Team and Business lineup that Similarweb doesn’t even display anymore.
So here’s what it actually costs right now, what you get at each tier, what teams really pay when sales gets involved, and where people overpay..
Similarweb plans and prices (November 2026)
Similarweb publishes prices for its self-serve plans only. Everything else is quote-based.
| Plan | Billed annually | Billed monthly | 1 year, paid annually | 1 year, paid monthly | History |
|---|---|---|---|---|---|
| AEO Intelligence | $99/mo | $129/mo | $1,188 | $1,548 | 3 months |
| Competitive Intelligence | $125/mo | $199/mo | $1,500 | $2,388 | 3 months |
| Competitive Intel + SEO & AEO (“Most Popular”) | $333/mo | $399/mo | $3,996 | $4,788 | 6 months |
| Competitive Intel + SEO & AEO + Ads | $542/mo | $649/mo | $6,504 | $7,788 | 6 months |
All prices are in USD, for one user.
The entry plan has by far the biggest annual discount. Paying $199 a month for a year costs you $888 more than the $1,500 annual price.
One weird quirk: there’s no button to switch to annual billing. You email Similarweb support and they open a ticket for you. Annoying, but that’s how it works.
What each Similarweb plan includes
The three Web Intelligence plans stack. Each one includes everything in the plan before it.
Competitive Intelligence: $125/mo annual, $199/mo monthly
The base plan. You get website performance, traffic and engagement data, audience demographics, a marketing channels overview and competitor alerts. One user, 3 months of history.
No keyword research. No rank tracking. No AEO.
Good for market researchers, BD teams and founders doing competitor diligence. Bad for SEOs, because there’s zero keyword data here.
Competitive Intel + SEO & AEO: $333/mo annual, $399/mo monthly
This is the one Similarweb badges “Most Popular,” and it’s where most SEO buyers land. You add an organic search overview, keyword research, a rank tracker, site audit and backlinks.
You also get AEO Intelligence: AI brand visibility across 150 tracked prompts, sentiment analysis, citation analysis and AI traffic. History doubles to 6 months.
Reality check, though. $333 a month is well over double what Ahrefs Lite ($129) or Semrush Pro ($139.95) charge, and both have a deeper SEO toolset. The extra money pays for traffic data and AI visibility tracking. Don’t need either? An SEO-only tool gives you more per dollar.
Competitive Intel + SEO & AEO + Ads: $542/mo annual, $649/mo monthly
Everything above, plus ad intelligence: creative and campaign insights, search and display ad data, advertiser demand signals and competitor ad spend.
This one’s for performance teams running PPC alongside organic, or agencies pitching paid and organic as one package. Not buying ads? Skip it.
The cheapest way in: AEO Intelligence at $99/mo
If all you want to know is whether ChatGPT or Perplexity mentions your brand, you don’t need the $333 plan anymore. Similarweb now sells AI search tracking on its own.
AEO Intelligence costs $99 a month billed annually, or $129 monthly. You get one user, 3 months of history, AI brand visibility across 150 tracked prompts, sentiment and citation analysis, and AI traffic. Similarweb lists ChatGPT, Perplexity, Gemini, Claude, Grok and DeepSeek as the platforms it monitors.
That works out to about $0.66 per tracked prompt a month. It’s cheaper than the $125 Competitive Intelligence plan, which tracks no prompts at all.
One thing to keep in mind: a tracker only tells you whether AI answers cite you. Actually getting cited comes down to being on the pages those answers pull from: the roundups, reviews and comparison articles in your niche. That’s the part you’ll still have to work on. If you want the bigger picture, here’s where SEO is heading in 2026.
Is Similarweb free? The free version and the 7-day trial
Partly. Similarweb.com shows free, high-level traffic data for any website. Similarweb itself calls it a sample: deeper timeframes, countries, devices and drill-downs need a paid plan.
You also get a set of free tools:
- Website traffic checker
- AI traffic checker
- Keyword generator
- Free app analytics
- The Chrome extension
For occasional competitor lookups, that’s honestly enough. If you need more, every self-serve plan comes with a 7-day free trial.
Similarweb doesn’t spell out the trial limits on its pricing page, so read the terms when you sign up. Check two things: whether it asks for a card, and whether it converts to a paid plan automatically when the 7 days end. Set a reminder either way.
What teams actually pay for Similarweb
Once you need a second seat, country-level data, more than 6 months of history or the API, you’re out of self-serve and into a custom quote. Similarweb doesn’t publish those prices, so the best benchmark is buyer data.
Vendr puts the median Similarweb contract at $37,826 a year, based on 158 purchases. Deals run from $14,340 to $94,500, and buyers saved about 12% on average.
| Team size | What buyers typically pay per year |
|---|---|
| 1 to 5 users, limited modules | $15,000 to $40,000 |
| 5 to 15 users, select modules | $40,000 to $90,000 |
| 15+ users, multiple modules, API | $90,000 to $200,000+ |
Source: Vendr’s anonymized deal data.
So yes, the jump is big. The median contract is about 9.5 times a year of the $333 plan.
What pushes the quote up or down
- Seats. Every self-serve plan is one user, and there’s no public price for extra seats.
- History. Business packages go up to 37 months, against 6 months max on self-serve.
- Countries. Country-level data (100+ countries, pick the ones you need) is only in business packages.
- Modules. App, Retail, Stock and Sales Intelligence are priced separately.
- Data delivery. APIs, MCP, BI integrations and custom data feeds all sit in the business tier.
- Contract terms. Multi-year deals usually bring the annual price down.
Timing matters too. According to Vendr, Similarweb’s fiscal year ends in December, so late Q4 and late Q2 are when sales teams have the most reason to cut a deal. And watch renewals. Vendr says they often go up 10% to 20% if you don’t push back.
Don’t take the first quote.
Similarweb API pricing and other products
None of the self-serve plans include API access, not even the $542 one. You get the API inside a business package, or you buy it as a standalone product without the platform. Either way, you contact sales and pick “API” in the form.
The API runs on data credits, which get used up every time you pull data. Before you sign, ask how many credits your usual pulls burn through and what happens when you run out.
Similarweb also sells a few other product lines, priced separately:
| Product | Starting price | Notes |
|---|---|---|
| AI Search Intelligence | $99/mo annual ($129 monthly) | The AEO plan covered above |
| Sales Intelligence | $99/mo annual ($129 monthly) | Individual plan: 1 user, 3 months of traffic data, 1,000 data credits |
| App Intelligence | Custom quote | App rankings, downloads, reviews and usage |
| Retail Intelligence | Custom quote | Ecommerce and Amazon data |
| Stock Intelligence | Custom quote | Built for hedge funds and investors |
How Similarweb pricing compares with Ahrefs, Semrush, Moz and SpyFu
If you’re shopping around (and you should be), here’s where Similarweb’s entry plans sit against the tools people usually compare it with. Monthly list prices, sorted cheapest first.
| Tool and plan | Entry price | What you get at that price |
|---|---|---|
| Ahrefs Starter | $29/mo | Light keyword and competitor checks |
| SpyFu Basic | $39/mo ($29 annual) | Competitor PPC and SEO research, 6 months of history |
| Moz Pro Starter | $49/mo ($39 annual) | 1 site, 50 tracked keywords |
| Similarweb AEO Intelligence | $99/mo annual ($129 monthly) | AI brand visibility, 150 tracked prompts, no SEO tools |
| Similarweb Competitive Intelligence | $125/mo annual ($199 monthly) | Traffic, channels and audience data, no keyword tools |
| Ahrefs Lite | $129/mo | Full SEO toolkit with usage limits |
| Semrush Pro | $139.95/mo ($117.33 annual) | Full SEO toolkit, 5 projects, 500 tracked keywords |
| Semrush One Starter | $199/mo | SEO toolkit plus AI visibility tracking |
Honestly? Similarweb wins on traffic estimates, channel mix and audience data. Nothing else on this list comes close for those specific jobs.
But it loses on SEO features per dollar. To get keyword research and rank tracking in Similarweb you need the $333 plan, while Ahrefs Lite and Semrush Pro give you a deeper SEO toolkit for $129 to $140. If you only need one of those two worlds, pick the tool built for it. Want the full rundown? Here’s my roundup of Similarweb alternatives.
Is Similarweb worth the price?
It depends on whether other companies’ traffic is central to what you do.
Worth it: You’re a market researcher, analyst or founder sizing up competitors. $125 a month is fair for that depth of traffic data, and no other tool does this job as well at that price.
Worth it at $333: You’re an SEO who actually uses traffic data. Vetting link building targets by real visitors instead of just DR, checking guest post sites for traffic quality, benchmarking against competitors. Add AEO tracking on top and you’re replacing two or three tools with one. Pricey, but defensible.
Not worth it yet: You run an online side hustle or an affiliate site. The free version and the Chrome extension cover most niche checks. Here are some other free tools to check website traffic too.
Not worth it: You’re paying $333 and using less than half of it. That’s the most common way people overpay for Similarweb: the “Most Popular” badge pulls them up a tier they don’t need. Be honest during the trial about what you’ll actually use.
On data quality, users rate it well. Similarweb holds 4.4 out of 5 from about 1,243 reviews on G2. Just remember every number is a modeled estimate, and accuracy drops for smaller sites. More on how accurate Similarweb is here.
How to pay less for Similarweb
- Start with the narrowest plan. If AI visibility is your question, the $99 AEO plan beats any bundle.
- Test monthly, then switch to annual. A year billed annually saves up to $888 on the entry plan. Remember the switch goes through a support ticket.
- Count users before you call sales. Self-serve plans are priced for one person, and seats are where team quotes balloon.
- Only pay for the history and countries you use. Both are configurable in business packages.
- Negotiate with a benchmark. Bring Vendr’s $37,826 median to the call, and time it for late Q2 or late Q4.
- Get data credits in writing. Exports and API pulls use them, so the credit allowance is part of the real price.
Similarweb pricing FAQ
How much does Similarweb cost per month?
The cheapest Web Intelligence plan is $125 a month billed annually, or $199 month to month. The SEO and AEO plan is $333 annually ($399 monthly), and the full plan with ad data is $542 annually ($649 monthly). The standalone AEO plan starts at $99 a month billed annually.
Is Similarweb free?
Partly. Similarweb.com shows free, high-level traffic data for any site, and there’s a free Chrome extension plus free tools like a website traffic checker and an AI traffic checker. Deeper data needs a paid plan, which you can try free for 7 days.
How much does a Similarweb team or enterprise plan cost?
Similarweb doesn’t publish team or enterprise prices. Vendr’s buyer data puts the median contract at $37,826 a year, with small teams of 1 to 5 users typically paying $15,000 to $40,000.
Does Similarweb include API access?
Not on any self-serve plan. The API comes with business packages or as a standalone product, both quoted by sales.
How do I switch to annual billing or cancel?
To switch to annual billing, email Similarweb support and they’ll open a ticket. Self-serve plans cancel from the subscription page in the platform, and you keep access until the billing period ends. Business contracts follow their own termination terms.
What does Similarweb provide?
Estimated traffic and engagement for any website, plus traffic sources, audience data, SEO tools, AI search visibility and ad intelligence, depending on the plan. Separate products cover apps, retail, sales prospecting and investing.
Is Similarweb an Israeli company?
Similarweb was founded in Israel and still lists an office in Givatayim, alongside New York, London, Tokyo, Singapore and others. It’s listed on the NYSE under SMWB, and its plans are priced in US dollars.
What are some good alternatives to Similarweb?
For SEO on a budget, Ahrefs, Semrush, Moz and SpyFu all start cheaper. For traffic estimates specifically, nothing matches Similarweb’s depth. See my full list of Similarweb alternatives.
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