If AI Disappeared Tomorrow, Would Your Business Survive?
These days, people get sucked into the trap that they don’t need to know anything in order to make money online, because of all the heavy lifting that AI does for them
While, that can happen and is true to some extent, you have to realize that when choosing your niche, you have to really know your stuff.
Yes, you can create a financial blog and create 500 articles with ChatGPT on all things related to finance, but do you have any expertise on it in order to even rank in Google?
What if ChatGPT goes away tomorrow (I know it’s highly unlikely but … bear with me)? Would you still be able to create content?
What if you’re stuck on a plane for example, can you take out your phone or a piece of paper and work on your business without an internet connection and AI?
Would you know what to write about? How to plan for growth, and where to find new opportunities in your niche?
Look… I know this is going to upset some people but the point is this:
Google (and other search engines are catching up now) is incredibly smart at detecting AI content, and while they say that it isn’t necessarily a bad thing (if it genuinely helps the user), some of their latest updates reflect otherwise.
Not only that, but if your content is generic and just made for the sake of it, the user/reader/watcher won’t get a lot of benefit from it either.
The thing is this…
I’m not saying you shouldn’t use AI, I use it daily, even for this blog. What I am saying is that if you’re relying on it in its entirety to carry your online business then, perhaps that’s not a smart idea.
Authenticity matters, and I have a hunch that it will matter even more in the coming years.
Everyone can be an expert nowadays.
Millions of people can now publish a blog post or create a video reel about anything, without even knowing the subject.
Who do you think will survive and get the exposure?
The ones who built a brand, by being authentic, by having a unique voice and/or angle (oh and the ones with the most backlinks which needless to say, are not going to be the millions of the same AI content on any given subject).
I might be wrong, tho (not the first or the last time).
Anyway, if AI goes away tomorrow will your business survive? Are you an expert or passionate enough in order to keep on going?
Let me know.
Cheers,
Stephen
